American University of Armenia Health Care Marketing Discussion

A total of 3 responses to discussion post below. Minimum of 150 words to each post does not need to be in MLA format. needs to include a cited source for response content. Needs to be formatted like this:

Discussion 1:

Do you think the U.S. government provides enough insight on health care systems?

“Last night I was able to get my very first CGM device so I won’t have to prick my finger to know what my blood sugar is. I cried. I got in bed and cried. At first tears of joy, then anger. Would anyone like to tell me why it should cost $75 every 14 days just to know what my sugar is for my health? Insane.” These are the words coming from a dear friend of mine that has type 1 diabetes. Obviously we have seen more and more headlines since covid about government involvement with our health care system, but expensive health care has been a controversial topic for decades. What is the government doing about it? I know we can’t see or hear discussions that take place behind closed doors, but what are some things they could do to decrease the cost of health care for Americans to stay healthy and prevent sickness like Rachel discussed in the video?

Discussion 2:

In the healthcare industry, shouldn’t healthcare advocacy be just as important as the prescriptions and medication for patients?

In the assigned video, Rebecca Onie mentions several situations where a majority of her clients lived in unfathomable conditions, to the point where she now works with a healthcare team that specializes in supporting the clients’ needs and well-being. She explains how healthcare clinics, and such don’t put much effort in understanding their patients rather than assigning prescriptions. Her mentioning these things made me realize that in every clinic, or so it’s an abundance of people that are less fortunate. She repeatedly emphasized how people need to be taken care of at home first and that is a priority. She made me remember that living conditions can be a huge impact on health in general. It isn’t normal to see a middle-class to rich individual waiting in these places for doctors. Have you seen a diverse amount of people in your local clinic?

This makes me believe that because these well supplied people obviously have better opportunities than the less fortunate, that it also equates to them having better knowledge and understanding of things that they should have or even do to prevent them from coming to these healthcare centers. Clearly in the world today, the more money the better the opportunities but for something as minimum as someone’s well being, I feel like educating clients as well as lending resources should be essential for every single healthcare place. Because of subjects such as equity and classism, this question is very important.

This absolutely relates to healthcare marketing simply because these things should be marketed among every individual no matter what class they are in. Programs and opportunities need to be known among individuals. People need to know what is out there for them and marketing in healthcare is a clear answer. Before you buy a car don’t you have questions? Because more people in these clinics are among the less fortunate, they need to know what opportunities and programs that are available not only to them, but for them as well. This must be considered when marketing health care because it should be important to them to know the demographics of clients. Doing so should also encourage them to take action in these communities that are being impacted.

An additional source that I found is a blog from Tulane University titled, “Why Healthcare Advocacy is Important”. The article states that a healthcare advocate is one that, “helps patients access to health care” as well as “educating patients so they can make well-informed healthcare decisions.” That’s a sole purpose of marketing which is to educate and satisfy people’s needs. The article also includes how placement navigation is involved as well as that’s the process of coordinating patient transfers to nursing homes and even assisted living. It’s mentioned that large-scale advocacy works to change the system while advocacy on an individual level works to “speak on the patient’s behalf.” The article is a testament to how equity should be highlighted among clients in the healthcare system.

Discussion 3:

What would you do as a healthcare executive to help alleviate healthcare delivery disparities within your respective communities? Do you think that they are obligated to respond to such dire needs? Why or not?

In the assigned video Rebecca Onie asks posing and provocative questions about the healthcare system. At TEDMED she describes Health Leads, an organization that provides daily medical healthcare, food, housing, and heat in the winter for low-income families and impoverished people, using volunteers to do the work. These are honorable acts that questionably, doctors and hospitals could and should be providing to help fight these issues. Evidence showed that there was a clear correlation between poverty and having an underlying health issue.” If you had unlimited resources, what’s the one thing you would give your patients?” is the loaded question here, but really, what would you do?

Based on this, I believe that my question is important because a lot of people tend to look at the medical staff that are always on the front lines, not the executives that are put into place. Their stances on policies, reform, technology, management, and marketing are the core of the inner workings of the system. It’s an assembly line and the leverage that they have should guarantee their advocacy and involvement in community service projects, organizations and public dialogue on healthcare issues affecting the world. Some would counter that the executives should stick to the business side of things, but that’s the easy way, and very contradictory. Your salary should not be six figures but people in your community are hungry because they must choose between medication or food, paying upfront or “just letting it heal”, etc.

This must be considered when marketing health care because if all medical organizations were to create a strategic and inclusive outreach program designed to attract those in need, the system could take an innovative turn. Essentially, guiding patients through their healthcare journey and keeping them up to date with all aspects of healthcare. By telling “customers”, how it is affecting them directly, it builds trust within the care provider-patient relationship. It is also important from an advertisement perspective because there is vital data that can be collected through surveys, research, and analytics to created ads and engage the community. Simultaneously, more data can be collected to learn about the community and what medical and financial concerns they have, which helps practitioners treat them accordingly. This inherently demonstrates that executives are committed to their business and patient care.

Additional resources that support my discussion are ttps:// and

The excerpt titled “Obligations to the Community” discusses concisely how executives should be involved, using the ACHE’s Code of Ethics (July 1989) as a foundation to their discussion and the complicated history of healthcare administration. The article states, “To satisfy this important ethical standard, healthcare executives need to be well-informed and possess accurate information about the many issues impacting the delivery of healthcare and the ability to foster the health of the community.” (2022) My second resource poses solutions.

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