Arizona State University Community Outreach Implementation Discussion

Participate in the program-specific discussion regarding strategies for gaining community awareness of and interest in your suggested alternative approach.

According to Table 1-1 on page 2 of your textbook Essentials of Planning and Evaluation for Public Health, the process of program planning and evaluation involves seven basic steps. For the fifth step (Implementation), some examples of implementation formats are provided. Note that social media is not included as a format example.

Using the resources provided, indicate which social media format (either from the list or one you think of on your own) would be most effective for reaching the target audience for the public health program you have been focusing on since the beginning of the course. Consider various aspects of your audience and decide if social media might be the best format. Explain why you selected a particular format and provide details on the types of resources you would offer to both increase and maintain community awareness and interest.

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