Proposal: Program Introduction and Background
Effective evaluation is critical to the effectiveness and success of a health and wellness education program. It provides a pathway for determining stakeholder satisfaction and continuous improvement. In the Module 1 Analysis assignment, you will select an existing health and wellness education program to serve as the focus of a minimum 10-page evaluation proposal. You may choose a program in your workplace, the community, a school, or other setting. In this course, you will only construct the proposal; you will not implement it.
Your goal in this assignment is to introduce and provide background (history) for a health and wellness education program in a workplace, community, school, or other setting. This assignment will serve as an initial analysis of the program and the introduction to your minimum 10-page program evaluation proposal.
Program introduction, description, and history (1 page)
Stakeholder engagement, including a description of the target population and its demographics and need (3 paragraphs plus the table)
A Proposal for an Evaluation of [Health and Wellness Education Program Name]
Your Title Goes Here
Write and introduction paragraph here that starts your paper.
Program Description and History
What is the history of the selected health and wellness education program?
What is the identified need for the program you are evaluating?
What are the overall goals and outcomes of the program?
How are the goals and outcomes currently measured?
What are the program’s major educational activities?
What context/environment exists for the program to be evaluated
Who are the stakeholders for this evaluation? (Identify at least three sets of stakeholders:
(1) Individuals in charge of program operations, (2) target population served by the
program including demographics and need addressed by program, and individuals who
will use the evaluation findings.)
What role will they play in developing this evaluation plan?
How do you plan to engage these stakeholders when implementing the evaluation plan
(e.g., participate in collecting data, help to interpret findings)?
Stakeholder Engagement Plan (Add cells as needed)
Role in the
How and When to
Purpose and Logic Model
For this section of the evaluation proposal, you will identify the evaluation purpose and
develop a logic model (graphical depiction) of the program you plan to evaluate. The logic
model will provide information on inputs, activities, outputs, and outcomes. A logic model
template is provided through a link on the assignment page. You will also address the proposed
timeline and potential evaluation budget.
What is the purpose of this evaluation?
How will findings from the evaluation be used?
Thinking Through a Logic Model
What resources are available to support the program being evaluated (e.g., staff,
money, space, time, partnerships, technology, etc.)?
What specific activities are undertaken (or planned) to achieve the outcomes?
What products (e.g., materials, units of services delivered) are produced by your staff
as a result of the activities performed?
What are the program’s intended outcomes (intended outcomes are short-term,
intermediate, or long-term)?
What do you ultimately want to change as a result of your activities (long-term
What occurs between your activities and the point at which you see these ultimate
outcomes (short-term and intermediate outcomes)?
In what timeframe will the evaluation occur?
When will significant events, such as formal data collection, data analysis,
information dissemination, take place?
Are there any foreseeable bottlenecks or sequencing issues?
Potential Evaluation Budget
What is the estimated cost for this evaluation?
Where will the monetary and other resources originate to support the evaluation?
This section provides information on how you will design your evaluation. Provide
information on evaluation questions, stakeholder information needs emerging from the
evaluation, and the evaluation design.
Which approach do you intend to use to design the program evaluation? (ProgramOriented, Decision-Making, or other? You may research and select another design.)
Why did you select this design?
How does the logic model you developed support the selected approach?
Overall Evaluation Goals
What specific questions do you intend to answer through this evaluation? (State 1-3
Use the SMART goal procedure to formulate 1-3 measurable goals or outcomes for the
evaluation aligned to the questions you intend to answer.
This section provides information on how you will collect/compile data for the proposed
evaluation. Provide information on methods by which you will collect/compile data, and how
those methods are related to the evaluation questions you identified.
What data will be collected/compiled to answer the evaluation questions?
What methods will be used to collect or acquire the data? (e.g., interviews, surveys,
questionnaires, existing/secondary data, etc.)
How will self-evaluation be incorporated into data collection activities?
From whom or from what will data be collected (source of data)?
How will the data be protected?
Reliability, Validity, and Ethics
When selecting your evaluation methodology, how will you address reliability, validity,
and ethical considerations?
Data Analysis and Interpretation
In this section, provide information on indicators and standards you will use to judge
success, how you will analyze your evaluation findings, and how you will interpret and justify
Indicators and Standards
What are some measurable or observable elements that can tell you about the
performance of the program being evaluated?
What constitutes “success”? (i.e., by what standards will you compare your evaluation
What method will you use to analyze your data?
Who will you involve in drawing, interpreting, and justifying conclusions?
What are your plans to involve them in this process?
Use, Communication, and Evaluation
This section provides information about how information from the evaluation plan
process and results will be used and shared and how the evaluation itself will be evaluated.
What actions will be taken to promote evaluation use?
How will evaluation findings be used?
Who is responsible for implementing evaluation recommendations?
Which evaluation stakeholders will you communicate with and why (e.g., update on
status of evaluation, invite to meetings, share interim or final findings)?
What methods (e.g., in-person meetings, emails, written reports, presentations) will you
use to communicate with evaluation stakeholders?
Why are these methods appropriate for the specific evaluation stakeholder audience of
Evaluating the Evaluation
How will you evaluate the evaluation? (Instruments? Stakeholder input? Data analysis?)
In this section, develop a References page in APA format. Template citations for a journal article
and website, respectively, are provided below.
Author, A., & Author, B. (date). Title of document. Journal Title, Volume(Issue) page–page.
Author, B., Author, C., & Author, D. D. (Year, Month Date). Title of content. Website Name.