-Conduct an internet search for Strategic Alliances. Use chapter 5 exhibit 5.6. ( Exhibit is attached)
1-Find one example of each of the three types of Alliances (Pooled-Service Aliance, Joint Venture Alliance & Network Outsource Alliance).
2-Identify the strengths and weaknesses of each Alliance.
Pooled-Service Alliance
EXHIBIT 5.6
Types and
Functions
of Strategic
Alliances
Member
organization
Function: Pooled alliances and
leverages resources to return
value to its members.
Member
organization
0
Pooled
servke
alliance
Member
organization
Example: GPOs negotiate prices
for supplies and equipment for
their large memberships.
Member
organization
Joint Venture Alliance
Member
organization
Function: Members contribute
resources to co-own a separate
organization. The joint-venture
organization produces value for
its members.
Joint-venture
organization
Example: A hospital and
physicians create a medical
services organization to produce
value for its member-and in some
cases nonmember-organizations.
Member
organization
Member
organization
Network Outsource Alliance
Contract
organization
Function: A central organization
contracts out components of
its functions. The contract
organizations return value
to the central organization.
Contract
organization
Central
organization
Contract
organization
Example: A pharmaceutical
company contracts out research
and development or clinical trials.
Contract
organization