Langara College Fitness Facility Assignment Report and Presentation

1FITNESS FACILITY ASSIGNMENT
WRITTEN REPORT (15%) & PRESENTATION (20%)
For this assignment, you will be working in Fitness Teams of 2-3. As a group, you will assume the role of
both the business owner and supervisor responsible for deciding what to include in your facility. This will
include the layout (the design of the building), the programs run (schedule) and the overall facility budget.
You will need to ensure that you are realistic in terms of what your facility entails and what programs you
offer (how many, equipment required, staffing costs, etc.). In other words, you have the freedom to be
creative, but don’t go overboard; make sure your plan is reasonable.
CLO1.Describe how to recruit paid staff and volunteers based on industry and marketplace employment benchmarks.
CLO2.Design an appropriate customer service approach to be utilized in the health and wellness industry.
CLO3.Demonstrate how to carry out a needs assessment and plan programming to meet the needs of the customers.
CLO4.Design a programming schedule for a health and wellness facility based on a needs assessment.
Part I: Written Report
Each group is expected to submit a written report outlining, summarizing and justifying each of the tasks
below. The key to all aspects of this assignment is justification. Make sure you do some in depth research
so that you have rationale for each step you take. You will need to outline the reasons for your choices
clearly and thoroughly. In addition, you will need to reference all sources of information. This includes
texts, information obtained through interviews and information collected from any course used.
Format
• Avoid the use of point-form notes; full sentences are required
• 8-10 pages
o Does not include Title and References pages
o Includes any necessary diagrams and / or marketing examples
• Double spaced
• Any APA-accepted font
• Include subtitles in report
Expectations / Tasks
Task 1 – Mission Statement & Marketing:
Your first task will be to create a mission statement for your fitness facility. Based on this mission
statement, you will need to discuss your marketing campaign which will target your niche market(s). You
will need to identify which user groups are most likely to utilize your facility and explain why. You may
also want offer incentives or advertise specialty programs for your members.
• How will you tell the public about your gym?
• What are you offering? Why should members come to your fitness facility versus the other
facilities in your community?
• Will there be any sign-up promotions, refer-a-friend offers, monthly promotions? Indicate all of
these types of marketing strategies in this section.
Task 2 – Floor Plan:
Your second task is to design a floor plan of the layout of your facility. You can be creative as to what
varieties of recreation types your facility supports, but ensure you cover all of the necessary aspects for
your particular niche. It is suggested to either draw then attach the drawing of your floor plan or use a
program of your choice to design and export the floor plan into your word document (i.e. PowerPoint). In
2
addition, you will need to describe the location and the reason as to why amenities are available
throughout your facility. Ensure that your floor plan is well labelled and easy to interpret. Some amenities
to consider include:
• Front desk
• Daycare
• Lounge area
• Staff rooms
• Offices
• Assessment / Testing rooms
• Cardio area
• Free weights area
• Resistance machines
• Stretching area
• Personal training area
• Group fitness studio
• Spinning studio
• Track
• Swimming pool
• Sports-related field / court
Task 3 – Programs:
Your third task is to plan and schedule all of the programs you will be running at your facility. Ensure to
keep in mind your niche when developing this schedule. You will need to schedule programs for the spaces
you have during your hours of operation. You may want to include the schedule in a well-organized chart
format, assuming that this chart will be posted outside of a group fitness studio and / or other areas in
your facility.
You may find it helpful to use the Oshawa Leisure Guide or the YMCA scheduling as a reference for your
programming. Please do not copy any program schedule as that is considered plagiarism. Instead, create
your own classes and program schedule and use the flow of the YMCA scheduling as a reference.
Remember, classes are not always full. As such, you will need to think of when the gyms are most busy.
Task 4 – Insurance:
Your fourth task will be to discuss and justify your insurance coverages. Which of the insurance coverages
discussed in lecture are required for your facility and why? Which of the insurance coverages are
supplemental that you have decided to select and why?
Task 5 – Staff:
Your fifth task will be to plan for the staff you will need to run your programs. You will need to submit an
outline of all the positions to be filled for your facility and a brief job description for each position.
• Indicate the qualities you will need from each hire. You may need to refer back to your mission
statement and / or your niche (Hint: lecture content and textbooks are good resources here).
• What are the hours of operation? Will these staff members be hired as part-time or full-time?
• How will you maintain the cleanliness of your facility? Should you hire a cleaner? What type of
contract will you offer these individuals?
• Description of the job (job title, roles, responsibilities, etc.)
• Which job tasks will your volunteers need to complete?
• What will you be paying your workers (Hint: you will have to do some research for this topic)?
Task 6 – Budget:
Your sixth and final task will be to demonstrate a breakdown of your budget for both one-time and
recurring costs. This should include a screenshot of the Gym Calculator posted on DC Connect. In addition,
you will need to indicate how many pieces of each equipment you will need for your facility (i.e. treadmills,
benches, etc.) as well as the cost of insurance coverages, amongst other factors that need to be discussed.
You will need to refer to lecture material and / or research this information further.
3
Part II: Presentation
Consider presenting to an audience of investors who are interested in financially helping you with your
fitness facility. The purpose of your presentation is to show us your creativity and hard work; tell us about
your facility in an engaging manner! Make sure to break down and simplify each task category and the
justification of the choices you have made for your facility. Why should the investors select your fitness
facility amongst other facilities in the community?
Hint: think of the level of enthusiasm you may encounter in a fitness-related pitch on Shark Tank or
Dragon’s Den.
Format
• 18-20 minutes
• APA format: include References slide at the end of your presentation
4
Written Report Rubric
CATEGORY
Task 1: Mission
Statement &
Marketing
Task 2: Floor Plan
Task 3: Programs
Task 4: Insurance
Task 5: Staff
Task 6: Budget
Documentation
Conventions
4
3
2
1
Mission statement and
marketing strategies
consistently show
purpose of the facility and
how it serves its niche.
Floor plan accurately
demonstrates and
justifies each section of
the fitness facility.
Programs are included in
a well-organized chart
that reflect the chosen
niche with a high degree
of effectiveness.
Insurance coverages (both
required and
supplemental) are
thoroughly demonstrated
and justified.
Mission statement and
marketing strategies
frequently show purpose
of the facility and how it
serves its niche.
Floor plan appropriately
demonstrates and
justifies each section of
the fitness facility.
Programs are included in
a well-organized chart
that reflect the chosen
niche with considerable
effectiveness.
Insurance coverages (both
required and
supplemental) are
considerably
demonstrated and
justified.
Sufficient job descriptions
for all employees and
volunteer members are
included.
Budget includes both onetime and recurring costs
with considerable
effectiveness.
APA format used most of
the time. Few
documentation errors
noted.
Student demonstrates a
good understanding of
the conventions of
standard written English;
errors do not impair the
readability of the report
and do not compromise
meaning.
Mission statement and
marketing strategies
occasionally show
purpose of the facility and
how it serves its niche.
Floor plan partially
demonstrates and
justifies each section of
the fitness facility.
Programs are included in
a well-organized chart
that reflect the chosen
niche with some
effectiveness.
Insurance coverages (both
required and
supplemental) are
occasionally
demonstrated and
justified.
Some job descriptions for
all employees and
volunteer members are
included.
Budget includes both onetime and recurring costs
with some effectiveness.
Mission statement and
marketing strategies
rarely show purpose of
the facility and how it
serves its niche.
Floor plan inadequately
demonstrates and
justifies each section of
the fitness facility.
Programs are included in
a well-organized chart
that reflect the chosen
niche infrequently.
APA format used some of
the time. Several
documentation errors
noted.
Student demonstrates a
basic understanding of
the conventions of
standard written English;
errors sometimes impair
the readability of the
report, and contribute to
a loss of meaning.
APA format was not used.
Information may contain
plagiarism.
Precise job descriptions
for all employees and
volunteer members are
included.
Budget includes both onetime and recurring costs
with a high a degree of
effectiveness.
APA format used
consistently and correctly.
Documentation is errorfree.
Student demonstrates a
strong grasp of the
conventions of standard
written English; the report
is error free.
Insurance coverages (both
required and
supplemental) are rarely
demonstrated and
justified.
Limited job descriptions
for all employees and
volunteer members are
included.
Budget includes both onetime and recurring costs
infrequently.
Student demonstrates a
limited understanding of
the conventions of
standard written English;
many errors impair the
readability of the report,
and/or the meaning is
seriously compromised.
5
Presentation Rubric
CATEGORY
Group
Appearance
Content
Audience
Engagement
Delivery
References
4
3
2
1
Group always appears to
work as a team and
makes a terrific first and
lasting impression. There
is equal participation of all
group members.
Group demonstrates a full
understanding of the 6
tasks as applied to their
fitness facility.
Group consistently shows
evidence of creative and
original thinking in
presenting the
information. Target
audience is consistently
front of mind. Student
does not read directly off
of slides/text.
Present information with
excellent articulation,
volume, rate of speech,
body language, eye
contact, enthusiasm and
confidence.
APA format used
consistently and correctly.
Group usually appears to
work as a team and
makes a terrific first and
lasting impression. There
is equal participation of all
group members.
Group demonstrates a
good understanding of
the 6 tasks as applied to
their fitness facility.
Group frequently shows
evidence of creative and
original thinking in
presenting the
information. Target
audience is frequently
front of mind. Student
occasionally reads directly
off of slides/text.
Present information with
clear articulation, volume,
rate of speech, body
language, eye contact,
enthusiasm and
confidence.
APA format mostly used
consistently and correctly.
Group seldomly appears
to work as a team and
makes a terrific first and
lasting impression. There
is equal participation of all
group members.
Group demonstrates
some understanding of
the 6 tasks as applied to
their fitness facility.
Group occasionally shows
evidence of creative and
original thinking in
presenting the
information. Target
audience is occasionally
front of mind. Student
frequently reads directly
off of slides/text.
Present information with
articulation, volume, rate
of speech, body language,
eye contact, enthusiasm
and confidence.
Group rarely appears to
work as a team and
makes a terrific first and
lasting impression. There
is equal participation of all
group members.
Group demonstrates a
limited understanding of
the 6 tasks as applied to
their fitness facility.
Group rarely shows
evidence of creative and
original thinking in
presenting the
information. Target
audience is rarely front of
mind. Student always
reads directly off of
slides/text.
Present information with
limited articulation,
volume, rate of speech,
body language, eye
contact, enthusiasm and
confidence.
APA format rarely used
consistently and correctly.
Information contains
plagiarism.
APA format sometimes
used consistently and
correctly.
1
FITNESS FACILITY ASSIGNMENT
WRITTEN REPORT (15%) & PRESENTATION (20%)
For this assignment, you will be working in Fitness Teams of 2-3. As a group, you will assume the role of
both the business owner and supervisor responsible for deciding what to include in your facility. This will
include the layout (the design of the building), the programs run (schedule) and the overall facility budget.
You will need to ensure that you are realistic in terms of what your facility entails and what programs you
offer (how many, equipment required, staffing costs, etc.). In other words, you have the freedom to be
creative, but don’t go overboard; make sure your plan is reasonable.
CLO1.Describe how to recruit paid staff and volunteers based on industry and marketplace employment benchmarks.
CLO2.Design an appropriate customer service approach to be utilized in the health and wellness industry.
CLO3.Demonstrate how to carry out a needs assessment and plan programming to meet the needs of the customers.
CLO4.Design a programming schedule for a health and wellness facility based on a needs assessment.
Part I: Written Report
Each group is expected to submit a written report outlining, summarizing and justifying each of the tasks
below. The key to all aspects of this assignment is justification. Make sure you do some in depth research
so that you have rationale for each step you take. You will need to outline the reasons for your choices
clearly and thoroughly. In addition, you will need to reference all sources of information. This includes
texts, information obtained through interviews and information collected from any course used.
Format
• Avoid the use of point-form notes; full sentences are required
• 8-10 pages
o Does not include Title and References pages
o Includes any necessary diagrams and / or marketing examples
• Double spaced
• Any APA-accepted font
• Include subtitles in report
Expectations / Tasks
Task 1 – Mission Statement & Marketing:
Your first task will be to create a mission statement for your fitness facility. Based on this mission
statement, you will need to discuss your marketing campaign which will target your niche market(s). You
will need to identify which user groups are most likely to utilize your facility and explain why. You may
also want offer incentives or advertise specialty programs for your members.
• How will you tell the public about your gym?
• What are you offering? Why should members come to your fitness facility versus the other
facilities in your community?
• Will there be any sign-up promotions, refer-a-friend offers, monthly promotions? Indicate all of
these types of marketing strategies in this section.
Task 2 – Floor Plan:
Your second task is to design a floor plan of the layout of your facility. You can be creative as to what
varieties of recreation types your facility supports, but ensure you cover all of the necessary aspects for
your particular niche. It is suggested to either draw then attach the drawing of your floor plan or use a
program of your choice to design and export the floor plan into your word document (i.e. PowerPoint). In
2
addition, you will need to describe the location and the reason as to why amenities are available
throughout your facility. Ensure that your floor plan is well labelled and easy to interpret. Some amenities
to consider include:
• Front desk
• Daycare
• Lounge area
• Staff rooms
• Offices
• Assessment / Testing rooms
• Cardio area
• Free weights area
• Resistance machines
• Stretching area
• Personal training area
• Group fitness studio
• Spinning studio
• Track
• Swimming pool
• Sports-related field / court
Task 3 – Programs:
Your third task is to plan and schedule all of the programs you will be running at your facility. Ensure to
keep in mind your niche when developing this schedule. You will need to schedule programs for the spaces
you have during your hours of operation. You may want to include the schedule in a well-organized chart
format, assuming that this chart will be posted outside of a group fitness studio and / or other areas in
your facility.
You may find it helpful to use the Oshawa Leisure Guide or the YMCA scheduling as a reference for your
programming. Please do not copy any program schedule as that is considered plagiarism. Instead, create
your own classes and program schedule and use the flow of the YMCA scheduling as a reference.
Remember, classes are not always full. As such, you will need to think of when the gyms are most busy.
Task 4 – Insurance:
Your fourth task will be to discuss and justify your insurance coverages. Which of the insurance coverages
discussed in lecture are required for your facility and why? Which of the insurance coverages are
supplemental that you have decided to select and why?
Task 5 – Staff:
Your fifth task will be to plan for the staff you will need to run your programs. You will need to submit an
outline of all the positions to be filled for your facility and a brief job description for each position.
• Indicate the qualities you will need from each hire. You may need to refer back to your mission
statement and / or your niche (Hint: lecture content and textbooks are good resources here).
• What are the hours of operation? Will these staff members be hired as part-time or full-time?
• How will you maintain the cleanliness of your facility? Should you hire a cleaner? What type of
contract will you offer these individuals?
• Description of the job (job title, roles, responsibilities, etc.)
• Which job tasks will your volunteers need to complete?
• What will you be paying your workers (Hint: you will have to do some research for this topic)?
Task 6 – Budget:
Your sixth and final task will be to demonstrate a breakdown of your budget for both one-time and
recurring costs. This should include a screenshot of the Gym Calculator posted on DC Connect. In addition,
you will need to indicate how many pieces of each equipment you will need for your facility (i.e. treadmills,
benches, etc.) as well as the cost of insurance coverages, amongst other factors that need to be discussed.
You will need to refer to lecture material and / or research this information further.
3
Part II: Presentation
Consider presenting to an audience of investors who are interested in financially helping you with your
fitness facility. The purpose of your presentation is to show us your creativity and hard work; tell us about
your facility in an engaging manner! Make sure to break down and simplify each task category and the
justification of the choices you have made for your facility. Why should the investors select your fitness
facility amongst other facilities in the community?
Hint: think of the level of enthusiasm you may encounter in a fitness-related pitch on Shark Tank or
Dragon’s Den.
Format
• 18-20 minutes
• APA format: include References slide at the end of your presentation
4
Written Report Rubric
CATEGORY
Task 1: Mission
Statement &
Marketing
Task 2: Floor Plan
Task 3: Programs
Task 4: Insurance
Task 5: Staff
Task 6: Budget
Documentation
Conventions
4
3
2
1
Mission statement and
marketing strategies
consistently show
purpose of the facility and
how it serves its niche.
Floor plan accurately
demonstrates and
justifies each section of
the fitness facility.
Programs are included in
a well-organized chart
that reflect the chosen
niche with a high degree
of effectiveness.
Insurance coverages (both
required and
supplemental) are
thoroughly demonstrated
and justified.
Mission statement and
marketing strategies
frequently show purpose
of the facility and how it
serves its niche.
Floor plan appropriately
demonstrates and
justifies each section of
the fitness facility.
Programs are included in
a well-organized chart
that reflect the chosen
niche with considerable
effectiveness.
Insurance coverages (both
required and
supplemental) are
considerably
demonstrated and
justified.
Sufficient job descriptions
for all employees and
volunteer members are
included.
Budget includes both onetime and recurring costs
with considerable
effectiveness.
APA format used most of
the time. Few
documentation errors
noted.
Student demonstrates a
good understanding of
the conventions of
standard written English;
errors do not impair the
readability of the report
and do not compromise
meaning.
Mission statement and
marketing strategies
occasionally show
purpose of the facility and
how it serves its niche.
Floor plan partially
demonstrates and
justifies each section of
the fitness facility.
Programs are included in
a well-organized chart
that reflect the chosen
niche with some
effectiveness.
Insurance coverages (both
required and
supplemental) are
occasionally
demonstrated and
justified.
Some job descriptions for
all employees and
volunteer members are
included.
Budget includes both onetime and recurring costs
with some effectiveness.
Mission statement and
marketing strategies
rarely show purpose of
the facility and how it
serves its niche.
Floor plan inadequately
demonstrates and
justifies each section of
the fitness facility.
Programs are included in
a well-organized chart
that reflect the chosen
niche infrequently.
APA format used some of
the time. Several
documentation errors
noted.
Student demonstrates a
basic understanding of
the conventions of
standard written English;
errors sometimes impair
the readability of the
report, and contribute to
a loss of meaning.
APA format was not used.
Information may contain
plagiarism.
Precise job descriptions
for all employees and
volunteer members are
included.
Budget includes both onetime and recurring costs
with a high a degree of
effectiveness.
APA format used
consistently and correctly.
Documentation is errorfree.
Student demonstrates a
strong grasp of the
conventions of standard
written English; the report
is error free.
Insurance coverages (both
required and
supplemental) are rarely
demonstrated and
justified.
Limited job descriptions
for all employees and
volunteer members are
included.
Budget includes both onetime and recurring costs
infrequently.
Student demonstrates a
limited understanding of
the conventions of
standard written English;
many errors impair the
readability of the report,
and/or the meaning is
seriously compromised.
5
Presentation Rubric
CATEGORY
Group
Appearance
Content
Audience
Engagement
Delivery
References
4
3
2
1
Group always appears to
work as a team and
makes a terrific first and
lasting impression. There
is equal participation of all
group members.
Group demonstrates a full
understanding of the 6
tasks as applied to their
fitness facility.
Group consistently shows
evidence of creative and
original thinking in
presenting the
information. Target
audience is consistently
front of mind. Student
does not read directly off
of slides/text.
Present information with
excellent articulation,
volume, rate of speech,
body language, eye
contact, enthusiasm and
confidence.
APA format used
consistently and correctly.
Group usually appears to
work as a team and
makes a terrific first and
lasting impression. There
is equal participation of all
group members.
Group demonstrates a
good understanding of
the 6 tasks as applied to
their fitness facility.
Group frequently shows
evidence of creative and
original thinking in
presenting the
information. Target
audience is frequently
front of mind. Student
occasionally reads directly
off of slides/text.
Present information with
clear articulation, volume,
rate of speech, body
language, eye contact,
enthusiasm and
confidence.
APA format mostly used
consistently and correctly.
Group seldomly appears
to work as a team and
makes a terrific first and
lasting impression. There
is equal participation of all
group members.
Group demonstrates
some understanding of
the 6 tasks as applied to
their fitness facility.
Group occasionally shows
evidence of creative and
original thinking in
presenting the
information. Target
audience is occasionally
front of mind. Student
frequently reads directly
off of slides/text.
Present information with
articulation, volume, rate
of speech, body language,
eye contact, enthusiasm
and confidence.
Group rarely appears to
work as a team and
makes a terrific first and
lasting impression. There
is equal participation of all
group members.
Group demonstrates a
limited understanding of
the 6 tasks as applied to
their fitness facility.
Group rarely shows
evidence of creative and
original thinking in
presenting the
information. Target
audience is rarely front of
mind. Student always
reads directly off of
slides/text.
Present information with
limited articulation,
volume, rate of speech,
body language, eye
contact, enthusiasm and
confidence.
APA format rarely used
consistently and correctly.
Information contains
plagiarism.
APA format sometimes
used consistently and
correctly.