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Assessment 2 Instructions: NGO Proposal
Write a 4-5 page proposal for a health improvement initiative, including a Balanced Scorecard, which
addresses one aspect of an identified health issue. You will include a proposal for how to assess outcomes.
IntroductionIntroduction
Note: The assessments in this course build upon each other, so you are strongly encouraged to complete
them in sequence.
Goals for improving global health policy have been defined by the World Health Organization’s Millennium
Development Goals. Other major worldwide organizations such as the United Nations, the International
Monetary Fund, and others will continue to shape and mold global health policy.
As you prepare to complete this assessment, you may want to think about other related issues to deepen
your understanding or broaden your viewpoint. You are encouraged to consider the questions below and
discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional
community. Note that these questions are for your own development and exploration and do not need to
be completed or submitted as part of your assessment.
Malnutrition is a world-wide problem and a direct contributor to many diseases:
What are the major benefits of providing adequate nutrition to its citizens?
What are the most important costs associated with addressing malnutrition: logistics, food, medicine,
delivery, personnel, education?
PreparationPreparation
BALANCED SCORECARD
Balanced Scorecard Resources [DOC].
Writing an effective proposal, including a balanced scorecard, is an important professional skill. Proposals
are deliverables used in many fields, the purpose being to gain the support of decision makers for a project
Course Navigation
Yvonne Alles
FACULTY
Kacie Goblirsch
COACH
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by providing accurate and succinct information. Proposals are written to persuade a specific audience, and
should be clear and to the point. Do not repeat information that the audience already knows. Determine the
key information they need to know in order to make a decision, and back it up with references. There are
many examples for learning how to write a proposal on the Internet, as well as many types of templates that
may be helpful as you write this assessment. Review the links in the resources provided for this assessment
for support in completing this assessment.
Balanced Scorecards are also used in many professions. Refer to the Balanced Scorecard course file for links
and pertinent information. A balanced scorecard of a nonprofit can look very different from one for a
commercial enterprise as it undertakes activities that serve altruistic ends.
Example of a Nonprofit’s Balanced ScorecardExample of a Nonprofit’s Balanced Scorecard
This balanced scorecard of the Victoria Cool Aid Society is a great example of the perspectives and
objectives of a service organization, whose mission is to operate as a steward for humanity in providing
shelter and community health services to adults in need. Notice from this sampling the emphasis on
becoming known and trusted in the community both in the eyes of clients and potential donors.
1. Financial Perspective
Seek actively funding to deliver new or expanded services or programs.
Diversify funding mix.
Maintain break even budget and ensure adequate reserves.
2. Customer Perspective (Expectations)
“Provide support, guidance, and leadership in your fields of expertise.”
“Provide us with opportunities to contribute.”
“Listen to my needs and be there when and where I need you.”
3. Internal Processes
Learn from our clients in order to advocate solutions within our community.
Engage stakeholders proactively to communicate who we are and our capabilities.
Minimize negative workplace environmental factors (number of violent incidents).
4. People Development Perspective
Hire, retain, and train to align resources and competencies.
Nurture a culture that supports and advocates the importance of work/life balance.
Foster a culture that embraces innovation, teamwork, leadership, and knowledge sharing.
InstructionsInstructions
For this assessment, assume the role described in the scenario below:
Scenario: Imagine you are working for a nongovernmental organization (NGO) and you have been
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Scenario: Imagine you are working for a nongovernmental organization (NGO) and you have been
tasked with examining a specific health problem in a country and determining how the NGO could
combat the problem. How could the organization best supplement or complement services already
in existence?
What evidence-based tools for tracking outcomes would you suggest?
1. Country: Choose a country which has identified one of the issues below as a central problem facing
its population. Be sure that you have reasonable access to this country’s health care information.
2. NGO: Choose a specific NGO with a global health mission to investigate.
3. Health Issue: Choose one of the global health care issues listed below. Consider choosing an issue
that is of particular interest or relevance to your career.
Infant and child mortality.
Substance abuse.
Infectious diseases (Zika virus, cholera, AIDS, malaria, flu, et cetera).
Noninfectious diseases (cardiovascular disease, diabetes.)
Malnutrition.
Maternal and reproductive health.
4. Gap Analysis: Identify gaps in services by examining one of the following areas in detail:
Affordability and funding.
Patient access and equity.
Education programs.
Prevention programs.
Service positioning (delivery).
Health care workforce.
Monitoring of the disease.
Structure your proposal as follows:
Part 1: Executive Summary
Examine a global health care issue within the context of a country.
Summarize the action(s) you are recommending for the NGO’s involvement in a country (one page).
Propose specific ways in which nonprofit financial resources could fill a gap in health care services.
Explain the rationale for the action. Why is this necessary?
Explain why the NGO is best positioned to address this need, as opposed to governmental or
private organizations.
Explain how the proposal aligns with the NGO’s mission and/or existing services in the
country.
Part 2: Need
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Part 2: Need
Analyze the services of government, private, and nongovernmental providers to address the identified
health issue.
What existing services address this issue? Who is providing these services?
What existing funding amounts and sources are dedicated to this issue?
What is a gap in these services that you can identify?
Part 3. Balanced Scorecard
Appraise current performance indicators and outcome measures for potential improvements.
Create a balanced scorecard that addresses a proposal to fill a health service gap.
Financial Perspective: Differentiate the services of private and nongovernmental providers from those
of governmental entities.
How would the NGO supplement or complement existing initiatives (or address an unmet
need?)
Customer Perspective (Expectations).
Internal Processes.
People Development Perspective.
Part 4: Project Evaluation
Propose an approach to measure NGO outcomes.
What evidence-based tools for tracking outcomes would you suggest?
Part 5: Conclusion
Summarize how the NGO is uniquely positioned to meet this need in a country (one paragraph).
Additional RequirementsAdditional Requirements
Your proposal should meet the following requirements:
Formatting: Use current APA standards for style and formatting.
Number of Resources: Minimum of 3 peer-reviewed resources.
Length: 4–5 double-spaced pages, not including title and reference page.
Font and size: Times New Roman, 12-point.
Communication: Write clearly and concisely, with well-organized communication that is supported
with relevant evidence. Use bullet points, phrases, or tables or charts to convey information
succinctly.
Competencies MeasuredCompetencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course
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By successfully completing this assessment, you will demonstrate your proficiency in the following course
competencies and assessment criteria:
Competency 1: Analyze international entities or health care issues to determine health system needs.
Analyze the services of government, private, and nongovernmental providers that address the
identified health issue.
Competency 2: Evaluate the costs and benefits associated with implementation of a quality
improvement initiative.
Evaluate the extent to which nonprofit financial resources could fill a gap in health care
services.
Assess the anticipated cost categories and benefits using a balanced scorecard.
Competency 3: Apply key performance measures to address a specific health issue within an
international community.
Review current performance indicators and outcome measures for potential improvements.
Propose an approach to measure outcomes.
Competency 4: Communicate in a manner that is scholarly, professional, and consistent with
expectations for professionals in health care administration.
Write clearly and concisely, with well-organized communication that is supported with relevant
evidence.
Use current APA standards for style and formatting.
SCORING GUIDE
Use the scoring guide to understand how your assessment will be evaluated.
VIEW SCORING GUIDE
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